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In a time when companies operate in a hybrid environment and competition to find the right talent is at an all-time high, employee experience is everything. Green Horseshoe Solutions enables companies to lead with purpose through social impact programming, team engagement, and strategic internal communications. Our fractional work model is purposely flexible to the changing needs of your business. 

Why Green Horseshoe Solutions?

Why does Green Horseshoe Solutions exist?  The data doesn't lie. A desirable workplace is what’s going to allow your company to keep good people engaged and align with their social values.

Start-ups, scale-ups, corporations, and non-profits that want to better their People & Purpose programs without the commitment of a full-time resource. We offer strategic guidance, program development, and fractional services to meet your goals. 

Your business is only as strong as the team ready to build it. Investing in your people and purpose is critical to your (triple) bottom line and developing the right mix of programs will create lasting sustainable companies.

How we work

01

Assess your current state

Consider this the “get to know your company” phase.  Through a brief internal intake discussion and external analysis, this phase identifies what you already have in place, what’s working, what’s not, and what’s desired. Your company has a start point and desired endpoint.  There are plenty of paths to get there if we have a mutual understanding of preferences.  

02

Make a plan for your desired state

While it would be nice to take one giant leap into a totally utopic state, GHS will propose the progressive steps that will inch your company in the right direction. It’s a marathon, not a sprint and anyone who sprints to the social impact finish line will likely miss the podium. Yes, marathons take time but they’re attainable. People (and companies) do it every day.

03

Execute the plan

At Green Horseshoe Solutions, we stay with you for the journey as long as you’d like.  We recognize that work needs to get done and we are happy to get into it! That said, we are also happy to work alongside in-house talent to provide training, mentorship, and guidance ensuring a smooth scale-back of services when the time is right.

04

Report the results

Arguably the best phase. An opportunity to look back at what changes have been implemented and what results have been achieved. Is the desired state within view now? You bet. Even better, there’s the opportunity to evaluate your progress and make adjustments on future iterations.

“I was referred to Renata by another consultant who spoke highly of her ability to navigate the corporate community landscape. With some resourcing changes on my team, we needed someone who could walk right into this work without a lot of guidance or training. The fractional services option Renata offers is perfect to mitigate the transition period that happens when starting the hiring cycle. For lack of a better analogy, Renata knew the players, and the game, and slipped seamlessly into our team.  Her high-touch relationship approach gathered excellent feedback from key partners which she then used to reposition our corporate program offering. Since our initial engagement, I have found Renata’s diverse skillset to be tremendously helpful in picking up other projects spanning across human resources, team leadership, and strategy development. Any team that gets a fraction of Renata’s time will undoubtedly say the same”.

Megan Conway, CEO of Volunteer Canada

"Renata has a reputation for excellence in all the work she touches, and I have experienced that firsthand when she worked as a member of my communications team. She is a true collaborator who works seamlessly across all levels of an organization to communicate with purpose and bring a workforce together towards common business goal attainment. Renata is thorough in her approach while remaining nimble to continuously evolve with changing organizational communication needs”.

Rebecca Frieburger, Director of Marketing, Equitable

“Working with Renata is a rewarding experience – you realize early on just how much you can trust her judgment.  She listens actively, stays curious, and works with you in an iterative fashion so the product produced is of the highest quality, exceeding expectations. Renata is practical, yet strategic, and her insightful approach gains the confidence of the stakeholders and leaders she supports.  Renata sets new standards and inspires achievement in others.   She is also an outstanding person with much kindness and empathy towards others, it’s a gift to work with her. I would highly recommend her services”.

Kathryn Hodge, Chief People Officer, eSentire

“As our organization scaled, there was one constant - change. Renata quickly became more than a trusted advisor; she became the essential partner I relied on to ensure our team remained connected to our strategic goals and culture during challenging transformations. With years of experience in the technology sector, she understood our business goals, the challenges we were facing, and our diverse audience.

Renata’s approach is holistic and integrated. She considers all stakeholders before putting pen to paper. Whip-smart and always quick to respond, she consistently provided strategic and tactical support that engaged our talent. From key messages to strategic plans to creative programming; I always knew that when I was on a project with Renata, she would deliver high-quality work and hit deadlines every time.

Beyond her professional capabilities, Renata’s warmth and approachability make her a genuinely wonderful person to work with. I can’t recommend Renata highly enough to anyone looking for a consultant who combines professional excellence with a personal touch.”

Bea Bastedo, Internal Communications Leader

“Renata was recommended to me by a mutual contact when I expressed the need for support in starting a corporate foundation. From our very first conversation, I knew our work was in good hands. Renata recommended a process that engaged our leaders and key stakeholders in a facilitated materiality review to build consensus and focus for our new foundation. Together, we built the foundation's purpose, mission, vision, and key messages all tied back to our existing company values. With a foundation roadmap in hand, Renata continued the journey with us providing fractional support to scope our inaugural grant recipients, structure grant agreements with our legal team, build a foundation fundamentals learning module for our employees, and resources to support their interest in volunteerism. Renata brings external expertise into internal conversations in a way where everyone feels included and valued as a part of the project. She was flexible to changing deadlines and a great advisor on all the things we needed to know in starting a corporate foundation".

Deanne Reimer, Marketing Director

"Renata led the development of BlackBerry's Community Relations portfolio. Over the years, I recognized that Renata was one of the most exceptional leaders and decision-makers that I had ever met—glad she was on my team! She was able to match corporate values to community values and develop a cost-effective program that invested in the community and delivered dividends in areas such as employee happiness and retention, team building and talent attraction”.

Dave Jaworsky, Former Sr. Director Corporate Responsibility

“Renata’s insatiable desire to connect business with community led to a number of successful employee fundraisers supporting COVID-19 relief measures, DEI initiatives, and STEM outreach for young women. She has a gift for ghostwriting and supported countless C-level communications, award nominations, and videos to drive remote employee engagement. In a very short time, Renata made a lasting impact on the colleagues she worked with and the leaders she supported. I have absolutely no doubt she will do the same with all her clients”.

Eldon Sprickerhoff, Founder and CIO eSentire Inc.

"Renata is an absolute powerhouse. She was an early leader in the social impact space, for both large and small enterprises, and has more than kept pace with its evolution. Renata can effectively provide coaching for organizations at any stage of their development in social impact, alongside expertise in internal communications, reporting, and employee engagement. She has done it all expertly, all with human-centered design in mind. Renata was and continues to be one of my mentors - she's someone I turn to for steadfast coaching and I trust her implicitly. To say I would enthusiastically endorse working with Renata just doesn't feel like a strong enough statement. Her combination of proven experience, kind personality, and people-focused approach to designing strategy and communications makes her a leader in her field. I look forward to working with her again”!

Mandy Dennison, Vice President of Social Impact, Intact Financial Corporation

“Renata Rusiniak is a talented and dedicated professional who has quickly and effectively become a fractional member of the CS-Can|Info-Can management team to provide guidance and support on projects focused on board governance, community outreach, and member engagement.  Renata’s broad range of experience in employee and member communication and partnership management, along with her flexibility and dependability, make her a personal and professional pleasure to work with”.

Adele Newton, Executive Director CS-CAN | Info-Can

“I originally brought on Renata and Green Horseshoe Solutions to facilitate a Corporate Social Responsibility (CSR) session with my team and to prepare a first-year CSR plan for Profound Impact Corporation.  Her inclusive process provided education to the team while extracting insights from the team members.  The outcome was an extremely detailed customized CSR plan right-sized for a start-up including a suite of employee programs designed to create social impact through engagement. This certainly differentiates Profound Impact’s brand from so many other start-ups. Renata thinks holistically about the full team experience which has proven useful in additional projects beyond our original scope of work. Renata is strategic, takes initiative and is thorough. The flexible, fractional approach of Green Horseshoe Solutions is ideally suited to start-ups and scale-ups who are committed to bettering their employee experience through social impact work”.

Sherry Shannon-Vanstone, CEO & Founder, Profound Impact Corporation

Our Clients

We've had the opportunity to work with both business and public sector clients of all sizes. Here are some of the organizations we’ve worked with.
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22%

Companies with the highest levels of employee engagement are 22% more profitable than those with low levels of engagement (Gallup)

28%

Companies with a strong employer brand can expect 28% reduction in turnover, 50% more qualified applicants, and 12x faster time to hire (Linkedin)

82%

82% of millennials consider CSR efforts when deciding where to work, and 70% are willing to take a 30% pay cut to work for a company with strong social values

74%

74% of employees feel they are missing out on company information and news (Trade Press Services) 

67%

67% of employees said that they expect their prospective employers to take action on societal issues (Edleman)

125%

An employee who feels engaged and inspired is 125% more productive than the baseline satisfied (Bain & Company) 

Creating purposeful workplaces, together

Strategic guidance, program development, and fractional services without the commitment of a full-time resource.

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